Who It’s For

Premium apparel. $1M to $20M.

Five clients, capped. Here’s exactly who qualifies, and who doesn’t.

01The Fit

Premium apparel doing $1M to $20M a year.

Direct-to-consumer or hybrid, running on Shopify. You already have an email list, even if it isn’t doing much yet. You’re founder-led, or close to it: the person who decides is the person we talk to. Premium positioning, not fast fashion, not mass market, not wholesale-only. This is built for brands that sell on story and quality, not price.

02Ready

The system needs something to run on.

Six engines run on your data: your list, your flows, your last 90 days of sends. Audit is the first 30 days for a reason. It doesn’t need to be working yet. It needs to exist.

03Not A Fit

Six reasons we’d tell you no.

Said upfront, not discovered on a call.

01

Wholesale or B2B

We build direct-to-consumer systems: email, SMS, lifecycle. If your buyers are retail accounts and not people checking their inbox, this isn’t your engine.

02

Fast fashion or mass market

Premium pricing and premium storytelling is the model this runs on. A brand competing on price and volume needs a different tool than this one.

03

200+ employees, not founder-led

One operator does the work personally. That works when you’re talking to the person who can actually decide. A marketing department with its own approval chain is a different relationship.

04

A large in-house marketing team already

If you already have a team running lifecycle, you need a vendor, not an operator. That’s not what we build.

05

Mid-contract with another agency

We build slowly, on purpose, five clients at a time. Finish what you started. We’ll be here.

06

Under $1M and stretching

$1M to $20M is a guide, not a gate. What matters is whether a real monthly partnership sits comfortably in your numbers. If it would strain the brand, wait. If it wouldn’t, apply, whatever the revenue line says.

If none of that is you, this is built for you.

Five clients, capped. See if yours is one of them.

See if I qualify →